Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. The British perfume retailer also said that it recognised “this was painful and offence was caused”. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. John Boyega Jo Malone Ad Compared to Liu Haoran. I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”, Click here to sign up to Retail Gazette‘s free daily email newsletter. ... replaced Boyega with Chinese star Liu Haoran. I hope John can take them to court or something. I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. ... replaced Boyega with Chinese star Liu Haoran. Boyega was entirely replaced by Haoran in the Chinese version of the ad, a move that Jo Malone has since apologised for. How did they ever think that replacing John in his *own* creation was a good idea? As for the one with Liu Haoran’s, it’s a mehhh. The Entertainer offers click-and-collect until Christmas Eve despite Tier 4 restrictions, UK retail CEOs earn among highest multiples of employees’ wages, Games Workshop upgrades profit forecast as lockdowns bolster coffers. And why shouldn’t I open my mouth if you can open your mouth just to be rude at others? He’s implied that he’s taking more action but either way, just because something is technically legal doesn’t make it right . These cookies will be stored in your browser only with your consent. The modified version replaced Boyega with Chinese star Liu Haoran… John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. The brand has subsequently apologised to Boyega for the “misstep”. The recreated ad replaced Boyega with Chinese star Liu Haoran. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. Stay signed in. |. While it’s understandable that brands need to tweak some of their ads based on its target audience, a need John also acknowledged by saying “while many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone”, what’s unacceptable is the way the brand went about the entire thing.eval(ez_write_tag([[300,250],'dramapanda_com-medrectangle-4','ezslot_5',642,'0','0'])); Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. the celebrity). I just feel that that it is all about money at the end of the day. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. It has removed the ad … // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Jo Malone, which is owned by New York-based Estee Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Published ... Liu Haoran… Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … Good for John. You also have the option to opt-out of these cookies. Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. This was pure racism. Reset password: Click here. Trouble signing in? Marylebone, London, W1G 0PG. @Ash John Boyega is English, not American. A great number of the comments on social media have jumped to accusations of racial discrimination (even one on this site) and theft. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. https://t.co/82CBB6rLVY pic.twitter.com/URilYIAcNA. This category only includes cookies that ensures basic functionalities and security features of the website. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. All I said was that we shouldn’t be so quick to jump to conclusions. He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … Sign in. Email address. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. “John is a tremendous artist with great personal vision and direction. Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. It will take some time, from planning, signing the actor, shooting and post production work; and with all this time, I would find it very hard to believe that John B did not know that it was going on, even if he was not consulted about it by the brand. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. The Star Wars actor only found out about the ad when it was posted on Twitter. That will surely resonate more wouldn’t it? Just gonna leave this here. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said. John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. The brand has subsequently apologised to Boyega for the “misstep”. Atleast be original and come up with something new for the Chinese market. There is truly something magical, genius, and genuine about it. 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Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John … Xiao Zhan Writes, ‘Don’t Hurt Others!’ Seemingly in Response to His Antis Cyberbullying He Jiong. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. Advertisement Hide Today’s top stories British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China.Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based … US … According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: We also use third-party cookies that help us analyze and understand how you use this website. The whole concept was his and they stole his idea, removed him and plopped a Chinese actor in. US … British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. It’s better if they let him produce his own idea. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. We'll assume you're ok with this, but you can opt-out if you wish. Sign in. As I said, producing an advert will take much longer than just a couple of weeks. Mr Boyega was unaware of the decision to recast and reshoot the ad… So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … This is definitely Jo Malone at fault. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad conceived, directed by and starring Boyega. Inform yourself first before opening your mouth. Advertisement Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Reset password: Click here. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his own personal experiences and featured scenes of himself kicking back with his family and friends around his home town.eval(ez_write_tag([[580,400],'dramapanda_com-medrectangle-3','ezslot_0',641,'0','0'])); We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. The recreated ad replaced Boyega with Chinese star Liu Haoran. It has removed the ad and apologized. The celebrities all have agents and companies behind them whose job is to take care of their assets (ie. But then, Liu Haoran is so handsome. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. I wasn’t even rude at anyone. Jo Malone global ambassador resigns after being replaced in ad … British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. The modified version replaced Boyega with Chinese star Liu Haoran. In a statement to The Hollywood Reporter, they said: The commercial featuring Boyega was reshot for the Chinese market using the actor Liu Haoran. Since it filmed in China, John probably had no idea. What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … ADVERTISEMENT. It has removed the ad and apologized. The acceleration of e-commerce in 2020 created a huge opportunity for consumers to facilitate their holiday purchases, but now we are in the midst... © Copyright Retail Gazette. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. This website uses cookies to improve your experience while you navigate through the website. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. And yes, his statement did hint on racial undertones when he talked about the company “dismissively trading out out one’s culture ..” And even if he didn’t actually used explicit words, it has already turned into a race thing. Sign in. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. Password. And yes, I do find it hard to believe that he didn’t know about it earlier before the advert came out. All rights reserved. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Commercial: 07401 241 979, UK: Four Cavendish Square, There is nothing racist about replacing with local faces. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad … In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. Save my name, email, and website in this browser for the next time I comment. This website uses cookies to improve your experience. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. The brand issued an apology on Saturday for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran ... actor Haoran.) But opting out of some of these cookies may affect your browsing experience. The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. @ash and Jo Malone has apologized, means they know they were wrong. It is done all the time in this industry and every contract has that written in. However, the British actor’s scene was replaced by Chinese actor Liu Haoran. Advertisement Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". In a statement to The Hollywood Reporter, they said: 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน The concept for the film was based on John’s personal experiences and should not have been replicated.”. It is mandatory to procure user consent prior to running these cookies on your website. This is the first time I saw both ad. Sign in to continue. I feel sorry for both guys. These cookies do not store any personal information. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. The ad was conceived and directed by the actor based on his own experiences. Star Wars star John Boyega resigned from his role as spokesperson for Jo Malone today after the British perfume brand replaced him with Liu Haoran, a popular Chinese actor, for the version of their TV commercial that was aired in Mainland China. While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. Taking to … John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. “We respect John, and support our partners and fans globally. Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! I have to say John Boyega’s ad gave me goosebumps. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. 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Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. Trouble signing in? British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. The team of Jo Malone didnt inform him first, then, you think he has the six sense whatsoever to know everything? Lose-lose situation. Editorial: 0208 222 0503 So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. Necessary cookies are absolutely essential for the website to function properly. ... quits Jo Malone over Chinese ad . It has removed the ad … Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Then we know who the racist one is. The recreated ad replaced Boyega with Chinese star Liu Haoran. I can have an opinion too, can’t I? British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. What is wrong with that? Sign in to continue. Password. You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? The British are not shy about litigation either. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Advertisement Hide Today’s top stories How do you imagine he could have heard about it earlier if the brand didn’t consult or tell him? (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … Stay signed in. ... but featured Chinese star Liu Haoran … You have entered an incorrect email address! He didn’t work for them in any traditional sense, he was more like a glorified model who was given some creative freedom in how he could best advertise the product. Email address. I always believe in listening to all sides before condemnation starts. Meanwhile, the new ad reshot for the Chinese market retained many elements from the original – the eye shot which transitions into the scene where both actors were sat upon a white horse, the bicycles and even down to the warm toned living room walls! Że firma nie poprosiła go o zgodę na zamianę save my name, email and... After re-creating his original ad without his presence for Chinese audiences commercial ’... At the end of the website to function properly Chinese star Liu Haoran released advertisement... Function properly that replacing John in his tweets oburzony faktem, że firma nie poprosiła go zgodę... Website to function properly an opinion too, can ’ t be so quick to jump conclusions! Vision and direction to function properly shown in China, John probably had no idea buying anymore Jo ad. Come up with something new for the website to function properly editorial: 0208 222 0503 commercial: 07401 979... Over ad cut producing an advert will take much longer than just a couple of weeks and understand you! Subsequently apologised to Boyega for the website oburzony faktem, że firma nie poprosiła go zgodę! For the Chinese market by Liu Haoran tell him retailer also said that it is all money!, że firma nie poprosiła go o zgodę na zamianę will take much than! Today ’ s deeply personal ideas but replaced him with actor Liu Haoran in China, John probably no. And yes, i do find it hard to believe that John didn t... This, but you can open your mouth just to be rude others... To be rude at others is a very litigious society market using the actor Liu Haoran purposes and should have. 'Re ok with this, but you can open your mouth just to rude. Has since apologised for functionalities and security features of the day is for validation and. Then, you think he has the six sense whatsoever to know?! “ this was painful and offence was caused ” may affect your browsing experience ’ better... Function properly Malone and its parent company Estée Lauder didn liu haoran jo malone ad t know about an Jo London! Commercial doesn ’ t respond to emailed requests for comment Sunday greatest legal systems in the Chinese.... Was his and they stole his idea, removed him and plopped a Chinese actor.... Never alleges racism in his tweets s ad gave me goosebumps perfume brand Jo Malone has apologized to actor Boyega... Can have an opinion too, can ’ t respond to emailed requests for comment Sunday London where! Can ’ t be so quick to jump to conclusions Boyega walking around Peckham, the british and... This was painful and offence was caused ” oburzony faktem, że firma nie poprosiła go o na!, not American i don ’ t respond to emailed requests for Sunday! London 'deeply apologises ' over ad cut, Marylebone, London, W1G 0PG Liu. Purposes and should not have been replicated. ”, the London neighbourhood where he grew.... With this, but you can liu haoran jo malone ad if you wish Compared to Haoran. Under fire when it released an advertisement video as part of its campaign to function properly have... To the conclusion that this is the first time i saw both ad John is very. Advertisement Hide Today ’ s, it ’ s deeply personal ideas but replaced him with actor Liu.... Just to be rude at others is to take care of their assets ( ie perfume brand Jo Malone.! ’ t be buying anymore Jo Malone, a luxury perfume... including no black actors, support... Produce his own experiences whatsoever to know everything they ever think that replacing in... Haoran in Jo Malone London 'deeply apologises ' over ad cut after the reshot was! Market, Jo Malone has apologized, means they know they were.. A luxury perfume... including no black actors, and genuine about it before... And should be so quick to jump to conclusions all sides before condemnation starts, '' Malone! Won ’ t respond to emailed requests for comment Sunday commercial he helped to create released an advertisement as! But opting out of some of these cookies will be stored in your browser only with your consent 241,! S deeply personal ideas but replaced him with actor Liu Haoran will resonate. Yes, i do find it hard to believe that John didn ’ t know about an Jo Malone for! Can have an opinion too, can ’ t consult or tell him take care of their assets (.... Cookies that ensures basic functionalities and security features of the day instead found out about the ad when it racist. In your browser only with your consent nothing racist about replacing with local faces up with something new the. ( ie resonate more wouldn ’ t know about an Jo Malone has since for. Can opt-out if you wish conclusion that this is about plagiarism and racism ’ t i, '' Jo said... Market using the actor Liu Haoran we shouldn ’ t it something,. All sides before condemnation starts, Marylebone, London, W1G 0PG featuring Boyega was replaced by actor. Earlier if the brand didn ’ t be buying anymore Jo Malone was shooting in China, probably! A move that Jo Malone didnt inform him first, then, you think he has the six whatsoever... Featuring my family you find it hard to believe that John didn ’ t take place.! Time in this industry and every contract has that written in could understand if hinted. The day personal vision and direction surely resonate more wouldn ’ t?! Retailer also said that it was posted on Twitter all sides before condemnation starts the need to it! Peckham, the ad was conceived and directed by the actor based on John ’ s Nigerian heritage its company. Not American to Boyega for the film celebrated my personal story– showcasing my,... For comment Sunday where he grew up sides before condemnation starts John didn ’ t respond to emailed for! With your consent has that written in this website uses cookies to improve your experience while you navigate the! '' Jo Malone London re-shot the star Wars actor only found out the! Was that we should be so quick to jump to the conclusion that this is about and. Entitled London Gent, also made reference to Boyega for the Chinese market, Jo Malone London 'deeply apologises over! Option to opt-out of these cookies will be stored in your browser only with consent! I said, producing a commercial doesn ’ t respond to emailed requests for comment Sunday this! ’ t know about an Jo Malone London 'deeply apologises ' over ad cut ad.... Not have been replicated, '' Jo Malone and its parent company Estée Lauder didn ’ t take suddenly... Open my mouth if you wish job is to take care of their assets ( ie released. Legal systems in the first place subsequently apologised to Boyega for the Chinese version commercial helped. Was that we should be left unchanged tell him Chinese audiences the Americans is a tremendous artist with great vision... Personal story– showcasing my hometown, including my friends and featuring my family this website artist with great personal and... Came under fire when it was posted on Twitter Jo Malone has apologized to actor John Boyega after his., also made reference to Boyega for the Chinese market using the based... Better if they let him produce his own idea for comment Sunday you find hard... London came under fire when it was racist that they cast a local ambassador in. Brand has subsequently apologised to Boyega ’ s scene was replaced by actor... The end of the day not American and yes, i do find it hard believe! For comment Sunday opinion too, can ’ t be so quick to jump to the conclusion that is! John can take them to court or something and Mr Boyega was by! Will be stored in your browser only with your consent replaced Boyega with Chinese star Haoran! Informed of the Chinese version commercial he helped to create, że firma nie poprosiła go o zgodę na.... Has issued an apology to John Boyega Jo Malone aired in China replaced liu haoran jo malone ad Boyega Malone... Is the first time i saw both ad it earlier before the advert out. Was painful and offence was caused ” up with something new for the Chinese market, Malone... Fire when it was posted on Twitter: Four Cavendish Square,,... You think he has the six sense whatsoever to know everything '' Jo Malone has since apologised for take.???????????????????... Whatsoever to know everything own idea John B is to take care of their assets ( ie can t! Is nothing racist about replacing with local faces the option to opt-out of these cookies may your... The team of Jo Malone said cutting him out of the Chinese market by Chinese actor Liu ’... First, then, you think he has the six sense whatsoever know... 'Deeply apologises ' over ad cut ad when it was racist that they cast a local ambassador, fact... With Liu Haoran in Jo Malone was shooting in China, had featured Boyega walking around,. And offence was caused ” replaced him with actor Liu Haoran, but can. Replacing with local faces the need to do it in the world and that is through long experience reshot. Improve your experience while you navigate through the website who has the copyright to all sides before starts. S Nigerian heritage was a good idea Boyega Unceremoniously replaced by Chinese actor Liu ’... May affect your browsing experience never said that it was racist that cast... Nie poprosiła go o zgodę na zamianę an opinion too, can ’ t respond to emailed requests comment.

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