Mattel, Inc. (NASDAQ: MAT) today revealed their first products collection across brands to celebrate the Olympic Games Tokyo 2020. "The Mattel Tokyo 2020 Collection honours these sports and inspires a new generation through the Olympic spirit and outstanding athletic tradition." Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support Winners in each category will be announced at the TOTY Awards gala on Friday, Feb. 21, 2020 at the Ziegfeld Ballroom in New York City. The full list of Mattel TOTY finalists includes: “Mattel continues to push the boundaries with the toys and experiences we bring to market, in ways only our iconic brands can,” said Steve Totzke, Chief Commercial Officer of Mattel. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. The celebration will kick off Toy Fair New York beginning Saturday, Feb. 22, 2020. “In line with our Global Licensing Strategy, this new international licensing collaboration with Mattel is a great way to engage with an important audience, our younger fans and their families, and through these high-quality products to connect them with the Olympic brand and values,” commented Timo Lumme, Managing Director of IOC Television and Marketing Services. The momentous year for the iconic No.1 Blue Tank Engine will include exciting partnerships, engaging apps and e-books, brand-new music, and new episodic content and specials. Year. Website: www.mattel.com. Each product highlights inclusivity and innovation, with toys reflecting new sports at the Olympic Games Tokyo 2020. Featuring the mascot of the Olympic Games Tokyo 2020, “Miraitowa”, this limited-edition UNO deck celebrates the Olympic Games Tokyo 2020 with a unique design and special rule fitting for the world’s most iconic sporting event. Two cars within the collection are Hot Wheels versions of Worldwide Olympic Partner Toyota’s vehicles '10 Toyota Tundra and. Mattel Celebrates Olympic Games Tokyo 2020 Products Collection, https://www.businesswire.com/news/home/20200218005568/en/, Customer We are proud to be recognized by our industry peers and look forward to celebrating in February with all of our partners and retailers at the TOTY awards.”. Look for both this Spring. Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specialises in design and production of quality toys and consumer products. First Olympic Games toy collection designed by Mattel has been launched as part of a new licensing agreement with the International Olympic Committee. IOC Media Relations Team The International Olympic Committee (IOC) and Mattel have announced the launch of their […] Baby & Early Childhood. The IOC Global Licensing Strategy is divided into three core licensing programmes aimed at specific target groups: The Olympic Heritage Collection, The Olympic Collection and The Olympic Games Programme. About the International Olympic Committee. The Masters of the Universe franchise would become a $2 billion cultural phenomenon throughout the 1980s across toys and licensed products. Statement, The Hot Wheels Olympic Games Tokyo 2020 Mini Collection represents iconic sports of. Visit us online at www.mattel.com. Looking for New Barbies? Visit https://www.shop.mattel.com to learn more about these celebratory products. Building on Olympic Agenda 2020 the IOC Global Licensing Strategy aims to create a tangible connection to the Olympic Games and Olympism through merchandising programmes that are aligned with the Olympic image and enhance brand value and goodwill. For the second year in a row, the company leads the industry in finalist nominations, with 2021 nominations including products from American Girl®, Barbie®, Cave Club®, Fisher-Price®, MEGA® and licensed toys. The company is leading the industry in nominations with nominations for brands including Barbie. EL SEGUNDO, Calif.--(BUSINESS WIRE)--Nov. 2, 2020-- Mattel, Inc. (NASDAQ: MAT) today announced that the company’s portfolio of toys has received nine finalist nominations across multiple categories for The Toy Association’s 2021 Toy of the Year (TOTY) Awards. Mattel collaborated with the IOC and Tokyo 2020 to create licensed toy products, as part of a new licensing agreement and in line with the IOC Global Licensing Strategy. The official website for your favorite Mattel toys and games including Barbie, American Girl, Fisher-Price, Hot Wheels, Monster High, MEGA, UNO, and many more! Each product highlights inclusivity and innovation, with toys reflecting new sports at the Olympic Games Tokyo 2020. marissa.beck2@mattel.com Dolls. There were also some dolls based on Wonder Woman 1984 and some officially licensed 2020 Tokyo Summer Olympics Barbie products. Modern Slavery Act Transparency Statement, Disney Pixar Toy Story Basic Figures – Action Figure of the Year, Hot Wheels™ TechMods – Innovative Toy of the Year, Hot Wheels™ id Smart Track™ Kit – Innovative Toy of the Year, Jurassic World™ Destroy ‘N Devour Indominus Rex – Action Figure of the Year.

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